Peter Aiello

Frontend Developer | Writer | Designer

My introduction to programming began during a project at University where I worked on a bespoke text editor. I discovered multiple emerging disciplines, such as user research, experience design and code. Since then, I have applied this strong foundation and love of learning to the world of web development, picking up essential programming languages and frameworks. I have worked in different integrated marketing companies and eventually joined Dusted, an award-winning design studio working as a Front-end developer. Outside of work, my main passion is running. I have completed three marathons, including the spectacular Midnight Sun Marathon in Norway in 2023.

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Current Work

My current position is working as a Front-end developer at Dusted. Thanks to the company's success in the world of branding, I have had the privilege of working with prestigious clients from a diverse range of sectors, including a multinational car manufacturer (Mahindra) and an essential government accreditor (UKAS). I see my role as looking for opportunities to realise the designs in a way that puts the user first (performant, accessible). More recently, I have been progressing my skills, from WordPress to working with Headless environments.

Notable Clients: UKAS, Mahindra, PIDG, Intralinks

Achievements

All websites produced are well into the high scores (90+) for Google Lighthouse.

Newer sites have progressed from standard WordPress to a cutting-edge stack, which includes Next JS and TailWind CSS.

projects

Client: PIDG

Agency: Dusted

High-performing website for infrastructure finance group. We opted for a modern tech stack (Next) and hosting environment (Vercel) for the first time.

React

Next

Tailwind

Storybook

PIDG

Client: Cap10

Agency: Dusted

As a startup, one of the key challenges was the staggered approach to launch, which went from a holding page to multiple phases through to completion. The lighthouse results still perform highly years after the live date.

WordPress

Tailwind

JavaScript

Intralinks

Client: Intralinks

Agency: Dusted

A cost-saving calculator built using Gatsy that estimates the time and money when using the company's services. The technical requirements were that it would work on their existing site.

React

Tailwind

JavaScript

Intralinks

Writing

I write the occasional article on the Dusted Insights page.

Digital Sustainability Article for Dusted

16th March 2020

An article I wrote for the Dusted Insights page on Digital Sustainability. It delves into topics like green hosting and site-speed performance and how they impact carbon emissions.

sustainability article image

Previous Experience

WordPress Developer

PMW Communcications

Feb 2018 - Jul 2020

I worked as a WordPress developer for a full-service marketing agency. One of my main tasks was the complete overhaul and transformation of their existing website into an SEO-optimised, business-generating digital product.

Austin Marketing

Dusted | Frontend Developer

Feb 2018 - Jul 2020

In my first full-time role as a web designer and developer, I worked as part of a small team for a long-established agency. My responsibilities included everything from designing websites to production using pre-existing WordPress themes.

Freelance Web Designer

Feb 2018 - Jul 2020

Whilst working part-time, I also freelanced as a web designer for a local museum and a hypnotherapy and teaching centre. Some of my brand work is still used several years on.

Design Intern

2010 - 2014

Whilst studying, my course featured an internship module, which I used to gain experience at a National magazine (New Statesman).